Monday, April 14, 2014

ADS


            Fast food sales are down 13 percent from sales in 2006. So, why people don’t consume much more than past? Do they aware of the damage of fast food on their body? Yes, but I assume it is not the main reason. Because fast food sector aims teenage groups and that groups don’t care about health. They don’t care any sickness, which they caught years and years later. Teenagers want to look like attractive for some specific reasons. Now, they thought that if they consume fast food, they are not going to be attractive. For this reason, big fast food companies such as Carls Jr. decide to use ads to change teenager’s mind. They had to find a thing, which is linked with teenagers reasons that why they don’t consume fast food anymore. This ads need to be very catchy and tell them “You can be much attractive, when you eat our hamburgers.” So, they use Kate Upton who is really attractive, beautiful, and sexy. When you watch this ads, you think that “Kate Upton eat hamburgers but she seems like really attractive and also she is not fat.”

       
  
  In Heinz Ketchup advertisement they show one of mature, very red, new washed tomato that symbolizes freshness and taste. The right down corner symbolizes ketchups color and appetizing. Text which is ‘cut here’ is on writing on the single virtual item which is tomato. It’s like a milk box. When we imagine milk box it reminds us freshness, cleanliness, trustworthiness, healthy and pure. This text also shows us all milk boxes properties. Near the logo, there is the slogan which is ‘the freshest tomato ketchup’ means freshness, trustworthiness, healthy. Background is red. Red is harmonic with ketchup and logo’s color. Also that’s mean is appetizing, voluptuous, attractive, bravery.




          We all know that “Coca Cola” is the very huge company. Coca Cola has some brands into their company and their brands are very valuable. Their best product is the coke. They care about their advertisement, because of this reason they have a really good advertisement style. I think they are always doing the best one. For example; Coca Cola has an advertisement, which is about sharing coke. Their slogan is “Share a Coke.”  I think, this advertisement is the best one. They swapped the iconic logo on their bottles with the most popular names. Even you don’t have any think about buy coke, you can buy coke. It influence to our mind. It looks attractive. You can impress your friend or family to buying coke. When they did this advertisement, their sales increased %4. When we think that they sell 1.9-billion glass coke in a day, this proportion quite successful.
https://www.youtube.com/watch?v=pES8SezkV8w

In this video,pepsi introduced their product with famous people as beyonce,pink,britney spears.Also they choose known song and all the people when they hear this song,they realize that this song integrated with pepsi and they want to drink pepsi wherever.As a result,this kind of ads affect many people and they set goals because people pay importance who famous people to take part in ads.



Sunday, March 23, 2014

JUDGING

         Is it right that to judge people by their looks? Some people agree with this idea but some of them don’t. However, I really wonder that people who doesn’t agree with this idea are really don’t judge people?

         For example, in this picture definitely you can say that this person has a strong religious belief about something. You can understand this his sign on his forehead. Moreover, when you look his massive beard, you immediately think about what kind of religious belief he has? If he didn’t have beard and he had a modern tattoos rather than interesting sign, also he had a modern clothes, you didn’t think about religion at first. As you see; although we know judging people by there looks is a false behavior we always judge people by their looks.











      The other example is this guy.  When people look this guy, most of the people think same thing. If I interpret this guy’s clothes, I can notice that his character is look like a freethinker. His all clothes are black, because of this reason he looks rebellious. His clothes and some details are curious. For example, his gloves, chain, tattoos, and hairstyle are different than others. This reason can be because of his music style. We can add comment about his lifestyle. I think he doesn’t like children and he can cut his own body, he doesn’t afraid of this, etc. I showed this picture to my friends and they commented like me. So, external appearance can describe the people but it is not to be certain.





     My post is in honor of elderly women. I’ve chosen white and black photo. When we come to story of this woman, we can see many sadness story and she had get so pain her life. If we want to say about her life, maybe she lost her family and also she come over some money problem. Actually when I show this picture to my friends, they said that regardless this woman looks so strong and she many experienced. When we look their face, we already can see.



 His real name is Gurkan Uygun but most of the people who lives in Turkey knows him with the name of the Memati Bas. He became a famous person in Turkey with the serial film that’s name is Kurtlar Vadisi. The serial film was about the Mafia of the Turkey and Memati was a member of them so he was wearing a suit usually. He was a psychopat character. In this picture he is wearing a suit again and the suit that he wears is usually black because they can show themselves to others rich,dark and strong on the tv . Black suit is sometimes sign of the wealth, sometimes it is sign of the diplomacy and politics and most excitingly it is the sign of the Mafia and also the shirts that he wears are usually deep colours like black and grey. Gurkan Uygun usually choose to wear colourful things in his daily life but in series he usually wears suit.



I choose this photo because of interesting clothes. She has a very colorful world. Because she wear pink wig. She wants to show her piecefull and lovely world view. But on the other hand she wears leopard dress. It shows her predatory side. Because leopard symbolize savagery. But she choose white bag. It means faith. I think she is so confused. Thats why she wear so absurd.