ADS

            Fast food sales are down 13 percent from sales in 2006. So, why people don’t consume much more than past? Do they aware of the damage of fast food on their body? Yes, but I assume it is not the main reason. Because fast food sector aims teenage groups and that groups don’t care about health. They don’t care any sickness, which they caught years and years later. Teenagers want to look like attractive for some specific reasons. Now, they thought that if they consume fast food, they are not going to be attractive. For this reason, big fast food companies such as Carls Jr. decide to use ads to change teenager’s mind. They had to find a thing, which is linked with teenagers reasons that why they don’t consume fast food anymore. This ads need to be very catchy and tell them “You can be much attractive, when you eat our hamburgers.” So, they use Kate Upton who is really attractive, beautiful, and sexy. When you watch this ads, you think that “Kate Upton eat hamburgers but she seems like really attractive and also she is not fat.”

       

  

  In Heinz Ketchup advertisement they show one of mature, very red, new washed tomato that symbolizes freshness and taste. The right down corner symbolizes ketchups color and appetizing. Text which is ‘cut here’ is on writing on the single virtual item which is tomato. It’s like a milk box. When we imagine milk box it reminds us freshness, cleanliness, trustworthiness, healthy and pure. This text also shows us all milk boxes properties. Near the logo, there is the slogan which is ‘the freshest tomato ketchup’ means freshness, trustworthiness, healthy. Background is red. Red is harmonic with ketchup and logo’s color. Also that’s mean is appetizing, voluptuous, attractive, bravery.

          We all know that “Coca Cola” is the very huge company. Coca Cola has some brands into their company and their brands are very valuable. Their best product is the coke. They care about their advertisement, because of this reason they have a really good advertisement style. I think they are always doing the best one. For example; Coca Cola has an advertisement, which is about sharing coke. Their slogan is “Share a Coke.”  I think, this advertisement is the best one. They swapped the iconic logo on their bottles with the most popular names. Even you don’t have any think about buy coke, you can buy coke. It influence to our mind. It looks attractive. You can impress your friend or family to buying coke. When they did this advertisement, their sales increased %4. When we think that they sell 1.9-billion glass coke in a day, this proportion quite successful.

https://www.youtube.com/watch?v=pES8SezkV8w

In this video,pepsi introduced their product with famous people as beyonce,pink,britney spears.Also they choose known song and all the people when they hear this song,they realize that this song integrated with pepsi and they want to drink pepsi wherever.As a result,this kind of ads affect many people and they set goals because people pay importance who famous people to take part in ads.